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At the Grocery Shop

Sourcing and Selling German Foodstuffs in Vietnam

About the Event

Recently, the “Competence Center Vietnam for the German Agricultural and Food Industries” has commenced its activities. This project is being implemented by AHK Vietnam. It is funded by the German Federal Ministry of Food and Agriculture (BMEL). The Competence Center's aim is to promote the market penetration of German food and agricultural products in Vietnam.

The aim of the event is to give the participants insights into the service spectrum of the competence center, give some ideas on how to source German foodstuffs and how to sell them in the Vietnamese market. 

Event Details

🗓️ Date: July 19 (Tue), 2022

⏰ Time: 10 am to 1.30 pm

       Location: Ballroom 1, 1st Floor, Hotel "Le Meridien", 3C Tôn Đức Thắng, P. Bến Nghé, Q. 1, Thành phố Hồ Chí Minh

💶 Cost: The event is free of charge

🗨️ Language: Vietnamese/English


10.00 - 10.30:   Welcome coffee and snacks

10.30 - 10.35:   Keynote (Online)
                              German Federal Ministry of Food and Agriculture, Dr. Bernd
                              Christiansen, Counsellor for Food and Agriculture Thailand-

10.35 - 10.45:   Introduction Competence Center Vietnam for the German

                              Agricultural and Food Industry

                              AHK Vietnam, Doan Bich Phuong, Project Lead

10.45 - 11.05:   Sourcing German Foodstuffs: Strategical and Cultural Aspects

                               AHK Vietnam, Björn Koslowski, Deputy Chief Delegate

11.05 - 11.20:   Trade Fairs as a Sourcing Tool, exemplified by

                              “Fruit Logistica/International Green Week” and "BIOFACH”

                               Messe Berlin, Dao Thu Trang, Vietnam Representative

                               NürnbergMesse, Nguyen Tra Thao Anh, Vietnam Representative

11.20 - 12.00:   Sales Strategies for Foodstuffs:

                              Dr. Oetker, Christoph Lam, Director I Brand and Business         
                              Development Vietnam

                              AHK Vietnam, Nguyen Ngoc Sang, Project Manager

12.00 - 13.30:   Networking lunch


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