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Grocery Shopping

Modern food distribution
in Viet Nam

🎬 About the event

You can go directly to the video recording of the webinar 👉 here!

Vietnam is one of the fastest growing markets in the world. This year, the country's economy is expected to expand by 6.5%. This is accompanied by rising incomes, which also flow into the distribution of food. The increasing consumption of the Vietnamese population leads to a very dynamic environment in local retail. In recent years, there have been repeated consolidations in "brick-and-mortar retail", which - as is currently the case - have been followed by new entrants from international and local players. In addition, e-commerce in food sales is developing into a real alternative to traditional wet markets, supermarkets and convenience stores.


The IHK for Munich and Upper Bavaria and the "Vietnam Competence Center for the Agricultural and Food Industry", which is funded by the BMEL and is based at the AHK Vietnam, invite you to a webinar on these topics. The event is primarily aimed at food exporters who want to learn more about distribution in Vietnam. The aim is to impart knowledge to the participants that they can use in their daily work with their Vietnamese distributors or in direct sales. The content is conveyed by German practitioners who have first-hand market experience.

🗓️ Date: May 18, 2022

⏰ Time: 9:00 a.m. to 10:00 a.m. CEST

📢 Title: Modern Food Distribution in Vietnam

💻 Format: Webinar via MS Teams

💶 Costs: Participation is free of charge thanks to funding from the BMEL


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  • Welcome IHK for Munich and Upper Bavaria/AHK Vietnam, 5 min

  • GTAI, Frauke Schmitz-Bauerdick: Current situation in food retail, 15 min
    Germany Trade and Invest (GTAI) provides information on foreign markets on behalf of the Federal Ministry of Economics and Climate Protection. 👉

  • Lecka Vietnam Co., Ltd., Markus Gnirck: Sales at a modern snack startup, 15 min
    Lecka was founded in 2020 by Mr. Gnirck. The company produces "healthy snacks" in Hanoi, which reach the market in Vietnam through various distribution channels. 👉

  • Mamsell, Lennart Weifenbach: Development and operation of an import trade in Vietnam, 15 min
    Together with his wife, Mr. Weifenbach runs one of the largest trading companies for drugstore articles and food from Germany in Vietnam.

  • Q&A

Anchor 1

 Webinar recording

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